Themes / Tracks

Technical Session I (Day 1 – 22 April)

Track 1 Session lead – Professor Pankaj Priya

Theme – Research for Business in the New Normal
The major learning from the current pandemic has been the realization among humanity to be (more) responsible as individuals, groups, society, and institutions. Business entities being key drivers of the world economy are expected to be at the forefront of this movement. This logical flow would be to galvanize all the domains of business, be it finance, marketing, production, and HR to work towards the above goals.
Track 2 Session Lead - Professor Bikramjit Rishi
Shiv Nadar University (SNU)

Theme - Social Media and Business Resilience in the New Normal
The purpose of this track is to invite researchers to submit conceptual and empirical papers with a significant contribution to advance the knowledge of applications of social media in managing business resilience. This track welcomes contributions on the themes focussing on social media and its linkages to various aspects in the current business environment.
Track 3 Session Lead – Professor Harvinder Singh
IMT Ghaziabad

Theme – Retailing: Constantly changing in pursuit of relevance
Retailing needs to orchestrate all its constituents harmoniously and effectively to work within the confines defined, expectations of individuals, norms of society, objectives of institutions, regulations imposed by the governments, and the requirements necessitated by the environment. This track welcomes the contributions from academicians and practitioners that help explore these realms and help make retailing more future-ready.
Track 4 Session Lead - Professor Mohammed Naved Khan
Aligarh Muslim University, Aligarh

Theme - Responsible Consumerism in the Digital Age
This track invites papers which are aimed to understand aspects of responsible consumption and digital aspects of consumer behaviour in the current age. Topics may include but are not limited to goal-directed behavior, self-regulation, social identity, persuasion, power and status, motivation, emotions, developmental psychology, information processing and cognitive psychology, adoption of innovations/innovativeness and sustainability applicable to various streams like green consumer behaviour, E-health, internet buying behaviour, impulse buying etc. The track is method-agnostic: all quantitative and qualitative approaches are welcome.
Track 5 Session Lead – Professor Deepika Pandita
Symbiosis Institute of Business Management Pune (SIBM Pune)

Theme – Human Resource Management, Talent Management and Organizational Behaviour
HR practitioners as well as academicians have deep traditions in selecting, developing, and rewarding employees based on the human capital—the individuals’ knowledge, skills, and abilities in an organization. Yet, the changing competitive landscape, sweeping adoption of virtual interaction platforms, the transition to an information-based economy, and the increasing interdependence of work suggest that competing on employees’ knowledge, skills, and expertise is no longer sufficient for competitive advantage. The COVID 19 pandemic has also posed challenges in talent and human resource acquisition and engagement. Relevant papers in the areas of Human Resource Management, Talent Management and Organizational are invited.
Track 6 Session Lead – Professor Paresha Sinha
Waikato Management School, University of Waikato, New Zealand

Theme – Entrepreneurship and Innovation in the Post COVID Environment - Evidence from Emerging Markets.
This track invites research papers on themes like entrepreneurs and SMEs responses to the threats and opportunities in the post COVID world, factors limiting the growth of entrepreneurial firms in this post-pandemic world, creative and collaborative strategies used by emerging market SMEs to survive and grow in the post-pandemic world, factors explaining the successful launch of new products and services by entrepreneurial firms in different industries such as health, education and retail, the effect of the pandemic in technology adoption by firms, and diffusion of innovation in emerging markets, entrepreneurial intentions and passion, social purpose and responsibility.

Technical Session II (Day 2 – 23 April)

Track 1 Session lead – Professor Arvind Shukla

Theme – Research for resilient and responsible business in the new normal
This track invites research papers in all management areas focussing on themes related to research on resilient and responsible businesses in the current era. This track on Responsible and Resilient Business Research is dedicated to inspiring, encouraging, and supporting credible and useful research in the business and management disciplines. Research, which will help us in deepening our understanding of what business is, and what business should be, over the coming decades. Papers presented in these sessions are expected to be efforts towards transforming business and management research toward achieving humanity’s highest aspirations for a better world.
Track 2 Session Lead - Professor Sandip Anand
Xavier Institute of Management

Theme – Consumer psychology during pandemic times
This track invites contributions from researchers who are engaged in questions related to various aspects of consumer psychology from the perspective of pandemic like consumer information processing, memory, learning, socialization, motivation, affect, decision making, values, lifestyle, and attitude, cognition, perception etc. Specifically, the track aims to build dialogue around changes in psychological processes which are impacting consumption of various products and services in the changed scenario.
Track 3 Session Lead – Professor Virginia Bodolica
American University of Sharjah, Sharjah, UAE

Theme – Leadership in the Making: Crossing Silos in Leadership Research and Practice.
This conference track seeks to demonstrate the current heterogeneity of leadership research and practice from the perspective of contexts, implications and levels of analysis, and highlight the relevance of crossing silos for the purpose of generating beneficial knowledge spillovers across fields. In particular, the discussion of macro-level leadership processes may be centered around various contexts, such as the family businesses, state-ownership, healthcare sector, regional cooperation networks, and international operations, among others.
Track 4 Session Lead – Professor Srinivasan R. Iyengar
Director, JBIMS, Mumbai

Theme – Reinventing Business Model in a Disruptive World
This track welcome papers relating to all aspects of the field of business models for presentation and discussion especially on business models, existing performance measurement models, management structures and incentive structures, dilemmas and paradoxes of performance measurement business model scalability & disruptive business models, business model creation, innovation, transformation, including aspects of facilitating change processes, business model innovation in incumbent firms, business model and eco-systems sustainability.
Track 5 Session Lead – Professor Amresh Kumar
Assistant Professor, IIM Bodh Gaya.

Theme – Digital and Social Media Marketing
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Internet, social media, mobile apps, and other digital communications technologies have become part of everyday life for billions of people around the world. People spend an increasing amount of time online searching for information, on products and services communicating with other consumers about their experiences and engaging with companies. Organisations have responded to this change in consumer behavior by making digital and social media an essential and integral component of their business marketing plans. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. This session/track intends to bring together the collective insight on issues and development relating to digital and social media marketing.